A market-product grid is a framework to relate the market segments of potential buyers to
A)estimated expenses for products sold.
B)products offered or potential marketing actions by an organization.
C)total anticipated revenue.
D)total anticipated profit.
E)market share of the closest competitor.

Question

Quizplus · Accepted Answer

The market-product grid is a tool used to identify potential target markets for a product or service and the various marketing strategies that can be employed to reach these markets. It helps the organization to determine which products to offer to which segments of the market. Therefore, the correct choice is B, products offered or potential marketing actions by an organization. The other options are not directly related to the market-product grid.

A Market-Product Grid Is a Framework to Relate the Market