Five general criteria are often used to select target segments.They include: (1)the size of the market; (2)expected growth of the market; (3)competitive position of the firm with respect to the market; (4)cost of reaching the segment;and __________.

Question

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The compatibility with the organization's objectives and resources is an important criterion to ensure that the selected target segment aligns with the company's overall goals and resources. This helps in creating a sustainable competitive advantage and maximizing profits.

Five General Criteria Are Often Used to Select Target Segments