It is not recommended that a firm select a target segment that
A)would require entry in a global marketplace.
B)requires more than one marketing action.
C)has few competitors that target this same segment.
D)is incompatible with its company's goals or objectives.
E)has a growth potential that would require increasing the current workforce.

Question

Quizplus · Accepted Answer

The five criteria used for selecting a target segment include: (1)market size,(2)expected growth,(3)competitive position,(4)cost of reaching the segment,and (5)compatibility with the organization's objectives and resources.

It Is Not Recommended That a Firm Select a Target