Positioning that involves competing directly with competitors on similar product attributes in the same target market is referred to as
A)competitive repositioning.
B)position downsizing.
C)differentiation positioning.
D)head-to-head positioning.
E)product distinction positioning.

Question

Quizplus · Accepted Answer

Head-to-head positioning involves directly competing with competitors on similar product attributes in the same target market. This strategy requires a clear understanding of the target market and the competitors' strengths and weaknesses.

Positioning That Involves Competing Directly with Competitors on Similar Product