In the sneaker business, Heelys practiced __________ positioning when it introduced a line of Heelys sneakers that came with an imbedded, detachable wheel in the shoe's heel marketed to young teens.
A)head-to-head
B)parallel market
C)lateral
D)repositioning
E)differentiation

Question

Quizplus · Accepted Answer

Heelys practiced differentiation positioning by offering a unique feature (imbedded, detachable wheel) in the shoe's heel that differentiated them from other sneakers on the market. This allowed them to target a specific segment (young teens) and stand out among competitors.

In the Sneaker Business, Heelys Practiced __________ Positioning When It