Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands
A)against large market segments in a market-product grid.
B)against small market segments in a market-product grid.
C)in virtual space that represents the business or product's time in existence and growth.
D)in the minds of consumers.
E)against the revenues generated by other products or brands within the company.

Question

Quizplus · Accepted Answer

A perceptual map is a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers.This enables a manager to see how consumers perceive competing products or brands,as well as the firm's own product or brand.

Marketers Use Perceptual Maps as a Means to Display or Graph