A perceptual map enables a manager to see how ________ perceive competing products or brands,as well as the firm's own product or brand.
A)stakeholders
B)competitors
C)independent rating organizations such as Consumer Reports
D)consumers
E)the CEO of the firm

Question

Quizplus · Accepted Answer

A perceptual map is a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers.This enables a manager to see how consumers perceive competing products or brands,as well as the firm's own product or brand.

A Perceptual Map Enables a Manager to See How ________