Consider Figure 8-A above.When conducting marketing research,marketers ask key questions before the test screening of a movie.For the question,"How old are you?",what would be the action and use of this question ("A") to marketers?
A) identify people who fit the profile of the target audience for the movie
B) identify people who frequently attend movies
C) make sure the respondent meets recommended age requirements for being admitted to the movie (G,PG,R,etc. )
D) determine if the respondent is old enough to relate to the characters
E) determine if the respondent is mature enough to provide valuable input when critiquing the elements of the movie
Correct Answer:
Verified
Q1: The process of defining a marketing problem
Q2: Filmmakers want movie titles that use the
Q4: Marketing research refers to
A)the process of systematically
Q12: Marketing researchers use tracking studies immediately before
Q13: According to Figure 8-A above,when conducting marketing
Q15: Concept tests of plots using surveys,testing of
Q18: Which of the following statements concerning marketing
Q19: Surveys,testing of marketing campaigns,sneak previews,and tracking studies
Q20: In marketing, a conscious choice made from
Q21: According to Figure 8-1 above,"set research objectives"
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