Members of the Book Promoters Association of Canada recently questioned what could be done to rejuvenate the Canadian book publishing industry.Some members claimed the problem was that many Canadian bookstores had been replaced by Walmarts.Others said the problem was with stodgy advertising.Still others believed the problem was caused by too little money being budgeted to fund marketing programs.The best way to identify the problem would be to use __________.

Question

Quizplus · Accepted Answer

The best way to identify the problem with the Canadian book publishing industry would be to use marketing research, which involves gathering and analyzing data on consumer behavior, market trends, and other relevant factors. This would provide insights into the underlying issues affecting the industry, such as changes in consumer preferences, competition from other retailers, and ineffective marketing strategies. Market analysis, marketing management, and marketing audits are all useful tools in their own right, but they would not necessarily provide the same level of detailed information as marketing research. Data mining could also be useful in uncovering patterns or trends in consumer behavior, but it would likely be a component of a broader marketing research effort.

Members of the Book Promoters Association of Canada Recently Questioned