In setting research objectives,marketers have to be clear on the purpose of research they are about to do that leads to marketing actions.The three main types of marketing research include descriptive research,causal research,and __________ research.

Question

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The three main types of marketing research are descriptive, causal, and exploratory research. Descriptive research aims to describe a situation or phenomenon, while causal research seeks to establish cause-and-effect relationships. Exploratory research, on the other hand, is conducted when little is known about a problem, and its purpose is to gain insights and generate hypothesis. Therefore, the best answer is E- exploratory research.

In Setting Research Objectives,marketers Have to Be Clear on the Purpose