In setting research objectives,marketers have to be clear on the purpose of research they are about to do that leads to marketing actions.The three main types of marketing research include descriptive research,exploratory research,and __________ research.

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The third main type of marketing research is causal research, which is used to determine cause-and-effect relationships. Causal research is used to answer questions such as "What will happen if we do X?" or "What caused Y to happen?" Therefore, option A is correct. Options B, C, D, and E are not related to the different types of marketing research.

In Setting Research Objectives,marketers Have to Be Clear on the Purpose