A test market in which sales of a new breakfast cereal are offered at different prices to determine the different levels of sales is an example of which type of marketing research?

Question

Quizplus · Accepted Answer

This is an example of causal research because it is attempting to determine the relationship between the price of the cereal and the level of sales. Causal research is focused on determining cause-and-effect relationships between variables.

A Test Market in Which Sales of a New Breakfast