Consider the Fisher-Price Chatter Telephone photo above.If the measure of success is "playtime" for a particular telephone design,which would be the best possible marketing action if the results of a marketing research study concluded,"Children spent more time playing with new design."?

Question

Quizplus · Accepted Answer

If the goal is to maximize playtime, then it would be best to introduce the design that resulted in more playtime and drop the old design. Continuing with the old design would not be the best course of action if the new design had better results. Introducing new features and charging a higher price may not necessarily guarantee more playtime and could potentially drive away customers who prefer the simpler design. Mining the data further and consulting marketing dashboards may provide additional insights, but the initial conclusion is that the new design resulted in more playtime, so introducing it and dropping the old design would be the most effective choice.

Consider the Fisher-Price Chatter Telephone Photo Above