When customers have their groceries scanned at the supermarket checkout counter,the data are collected and processed by tracking services such as SymphonyIRIGroup's (IRI)InfoScan.Consumer product firms like Proctor & Gamble use data collected by IRI to allocate scarce marketing resources.Which of the following data are NOT collected at retail checkout counters?

Question

Quizplus · Accepted Answer

Household demographics are usually collected through surveys or other forms of consumer research, not at the checkout counter. The other choices are all typically collected at the checkout counter.

When Customers Have Their Groceries Scanned at the Supermarket Checkout