Melanie manages a local store for a national drug store chain,and had received complaints from several customers about rude employees.In order to determine the status of her customer service,Shelly hired a team of marketing researchers,who posed as customers shopping in the store.Occasionally,they may buy something,but their primary purpose was to take notes and record the actions of the service staff.The research notes Melanie received were a form of __________ data.

Question

Quizplus · Accepted Answer

The type of research conducted in this scenario is observational, as the researchers were observing and recording the actions of the service staff. Secondary data refers to data that already exists and has been collected by someone else, while developmental data refers to data collected to develop a new product or service. National and questionnaire data are not applicable in this scenario.

Melanie Manages a Local Store for a National Drug Store