Best Western International,Inc. ,a national hotel chain,paid couples to videotape themselves as they spent three to seven days on a cross-country trip.From this,Best Western found that women usually decide when to pull off the road,where to stay over night,and what amenities the hotel or motel should have to make their stay more enjoyable.These couples were determining their lodging in a "natural use environment," and so providing __________ research to Best Western.

Question

Quizplus · Accepted Answer

The research conducted by Best Western, which involved observing and studying couples in a natural setting to understand their decision-making process, is an example of ethnographic research. This type of research involves immersing oneself in the culture or environment being studied to gain a deep and holistic understanding of the phenomenon being examined.