Marine Midland Bank sent market researchers door-to-door in the neighborhoods surrounding its branch banks.Each researcher wanted to spend 15 minutes talking with a head of the household about his/her savings accounts to discuss why he/she did not also have checking accounts and credit cards with the bank.Marine Midland researchers were using __________ to collect these data.

Question

Quizplus · Accepted Answer

Individual interviews involve direct, face-to-face interaction with respondents, which is what the researchers were doing by going door-to-door to talk with heads of households.

Marine Midland Bank Sent Market Researchers Door-To-Door in the Neighborhoods