Multiple Choice
Mall intercept interviews refer to
A) impersonal data collection methods in strip shopping malls.
B) telephone interviews with consumers about their shopping center habits.
C) scientifically-selected individuals from the local community who agree to participate in a research study and are directed to go to a specific shopping center where the interviews will be conducted.
D) focus groups located in major shopping centers.
E) personal interviews of consumers visiting shopping centers.
Correct Answer:
Verified
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