Consider Figure 8-6B above.Suppose you are an owner of a local Wendy's restaurant near a large urban college or university.You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants.Four weeks after the firm conducted the survey,it presented the following results to you.What does this figure represent?
A)a cross tabulation
B)a trend extrapolation
C)a Likert scale report
D)a perceptual map
E)a marketing input report

Question

Quizplus · Accepted Answer

The figure represents a cross tabulation, which shows the frequency distribution of respondents based on their patronage of fast-food restaurants and their preference for Wendy's.

Consider Figure 8-6B Above