Lost-horse forecasting involves
A) admitting that the actions you have taken in the past have failed and removing those and similar actions from you list of alternatives.
B) starting with the last known value of the item being forecast,listing the factors that could affect the forecast,assessing whether they have a positive or negative impact,and making the final forecast.
C) making decisions without any intervening steps.
D) following a prescribed set of "directives" established before the research was even begun.
E) selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.
Correct Answer:
Verified
Q243: Marketing teams must be vigilant in looking
Q244: The total sales of a product that
Q259: Three frequently used sales forecasting techniques are:
Q260: A salesforce survey forecast involves
A)asking prospective customers
Q282: Briefly explain what a marketing driver is.
Q284: List the elements of an information technology
Q293: The two aspects of the process for
Q295: Trend extrapolation involves
A)extending a pattern observed in
Q298: Figure 8-8 above depicts what type of
Q300: Linear trend extrapolation is a form of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents