Competitive advantage for global firms grows out of continuous improvement,__________,and change.
A)product quality
B)employment of a multicultural or multinational staff
C)membership in a formalized trade organization
D)market research
E)innovation

Question

Quizplus · Accepted Answer

Continuous improvement, product quality, and market research are important factors for competitiveness, but innovation is the key driver for long-term success and sustainable competitive advantage. It allows companies to develop new products, processes or business models and stay ahead of the competition. Employment of a multicultural or multinational staff and membership in a formalized trade organization may provide some benefits, but they are not as critical as innovation for achieving global competitiveness.

Competitive Advantage for Global Firms Grows Out of Continuous Improvement,__________,and