Cross-cultural analysis refers to the study of
A)the subgroups within the larger,or national,culture with unique values,ideas,and attitudes.
B)the set of values,ideas,and attitudes that are learned and shared among the consumers of a country.
C)the similarities and differences among consumers in two or more nations or societies.
D)the buying behaviors within a given nation to identify similarities and differences.
E)the buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most.

Question

Quizplus · Accepted Answer

Cross-cultural analysis involves comparing and contrasting similarities and differences among consumers in two or more nations or societies. This can include examining cultural values, beliefs, attitudes, and behaviors, and how they may impact consumer behavior and marketing strategies. Option A refers to subcultures, which may be a part of cross-cultural analysis but not the focus of it. Option B refers to culture in general, but does not specify the analysis of cross-cultural comparisons. Option D and E both refer to buying behaviors within a single nation or culture, rather than cross-cultural analysis.

Cross-Cultural Analysis Refers to the Study of