A woman from Bloomington,Indiana,is in Chicago for a weekend of shopping and fine dining.After shopping in at least 10 different stores and trying at least 20 different outfits,she finds exactly what she has been looking for-the perfect linen suit.At the register,however,she notices that the label indicates that the suit was made in Ireland.Although she agrees with the salesclerk that the suit is indeed perfect,and that Irish linen is considered to be some of the best,she does not purchase that suit.Instead,she selects a less flattering,more expensive suit that contains a label stating it was "Made in the USA." This behavior would likely be an example of

Question

Quizplus · Accepted Answer

Consumer ethnocentrism is the belief that products made in one's own country are superior to those made elsewhere. In this scenario, the woman chooses a less desirable option solely because it was made in the USA, demonstrating her preference for domestic products and cultural ethnocentricity.

A Woman from Bloomington,Indiana,is in Chicago for a Weekend of Shopping