Not so many years ago,many U.S.consumers thought Americans who purchased Japanese-made radios,televisions,and other electronic equipment were not only behaving inappropriately but also immorally.U.S.consumers who thought buying Japanese products was wrong were exhibiting
A)back translation.
B)consumer ethnocentrism.
C)the trade feedback effect.
D)consumer bias.
E)cultural ethnocentricity.

Question

Quizplus · Accepted Answer

Consumer ethnocentrism refers to the belief that one's own country's products are superior to products from other countries, and thus purchasing foreign-made products is wrong. This was the case with many U.S. consumers who thought buying Japanese products was inappropriate and even immoral.

Not So Many Years Ago,many U