Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?
A)an analysis of cultural diversity within the country under consideration
B)regulatory constraints regarding contracts,mergers,and partnerships
C)an assessment of language differences including dialect variation
D)a comparative analysis of the economic development in different countries
E)political and ideological differences between the countries involved

Question

Quizplus · Accepted Answer

Economic development is a crucial factor that affects global marketing. A comparative analysis of the economic development in different countries will provide insights into the potential markets and customers' buying power, which will influence pricing and marketing strategies. The other options listed are also important factors to consider in a global marketplace scan, but they are not directly related to economic considerations.

Since Global Marketing Is Affected by Economic Considerations,a Scan of the Global