Hindustan Lever realized it could not sell to the rural poor in India unless it found ways to distribute its products such as soap,shampoos,and laundry detergents.Lever provided start-up loans to women to buy stocks of products to sell to local villagers.Today,over 45,000 women sell Lever products to 600,000 consumers in 135,000 villages in India.This is an example of Lever's use of
A)macrofinance.
B)macrocapitalization.
C)microfinance.
D)microcapitalization.
E)currency exchange.

Question

Quizplus · Accepted Answer

The provision of start-up loans to women to buy stocks of products to sell to local villagers is an example of microfinance, which is the practice of providing small loans or microcredit to individuals or groups who are unable to access traditional credit or banking services.

Hindustan Lever Realized It Could Not Sell to the Rural