Hindustan Lever realized it could not sell to the rural poor in India unless it found ways to distribute its products such as soap,shampoos,and laundry detergents.Lever provided start-up loans to women to buy stocks of products to sell to local villagers.Today,over 45,000 poor women sell Lever products to 600,000 consumers in 135,000 villages in India.This effort was called __________.
A)Project Open Roads
B)Project Fresh Start
C)Project Tikva
D)Project Shakti
E)Project Helping Hand

Question

Quizplus · Accepted Answer

The effort described in the passage is known as Project Shakti, as Hindustan Lever provided start-up loans to women to sell their products to rural Indian villagers.

Hindustan Lever Realized It Could Not Sell to the Rural