The prominent global market entry strategy among small- and medium-sized companies is

Question

Quizplus · Accepted Answer

Direct exporting is the most common and feasible method for small- and medium-sized companies to enter global markets because it requires minimal investment and allows organizations to test the waters in different markets before establishing a physical presence. Direct franchising may not be a feasible option for small- and medium-sized companies as it requires a significant investment and a well-established brand. Licensing and joint-venture strategies can be complex and require a significant investment of time and resources, which may not be feasible for small- and medium-sized companies. Direct investment requires a significant initial investment, which may not be feasible for small- and medium-sized companies.

The Prominent Global Market Entry Strategy Among Small- and Medium-Sized