Select Service Partner (SSP)Group has operations in 30 countries involving food and beverage establishments,often in transit hubs like airports and railway stations.SSP also operates Starbucks locations in airports in Finland,Sweden,and Norway.SSP pays Starbucks a royalty based on sales as well as a fee for each store.In these instances,Starbucks is engaged in
A)direct exporting.
B)indirect exporting.
C)contract manufacturing.
D)foreign assembly.
E)licensing.

Question

Quizplus · Accepted Answer

SSP operates Starbucks locations under a licensing agreement where they pay a royalty based on sales and a fee for each store. Therefore, Starbucks is engaged in licensing.

Select Service Partner (SSP)Group Has Operations in 30 Countries Involving