GlaxoSmithKline plc.of Great Britain makes Breathe-Right nasal strips.It sells the same product in many countries because customers all over the world will use them in the same way.This is an example of which type of global marketing product/promotion strategy?

Question

Quizplus · Accepted Answer

Product extension involves selling the same product in multiple markets without any significant modifications. Since GlaxoSmithKline is selling the same Breathe-Right nasal strips in many countries, it is an example of product extension strategy.

GlaxoSmithKline Plc