KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product/promotion strategy?

Question

Quizplus · Accepted Answer

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes, which is an adaptation to the local market. Product extension involves selling the same product in different countries without any modifications, product customization involves altering the product to fit individual customer's needs, product invention involves creating entirely new products, and product integration involves combining different products or services together.

KFC in Japan Altered the Sweetness of Its Coleslaw to Appeal