Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example,Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However,in Thailand,Nescafé is advertised as a way to relax from the pressures of daily life.This is an example of which type of global marketing product/promotion strategy?
A)product extension
B)product customization
C)product adaptation
D)dual adaptation
E)dual integration

Question

Quizplus · Accepted Answer

This is an example of dual adaptation, where both the product and the promotional strategy are adapted to suit local preferences and cultural differences.

Nescafé Coffee Is Marketed Using Different Coffee Blends and Promotional