Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"A" refers to which type of strategy?
A)product extension strategy
B)communication adaptation strategy
C)product adaptation strategy
D)dual adaptation strategy
E)product invention strategy

Question

Quizplus · Accepted Answer

"A" in Figure 7-6 represents the product extension strategy, where companies offer the same product in multiple markets with standardized promotion efforts.

Global Companies Have Five Strategies for Matching Products and Their