Since 1963,Mary Kay,Inc.'s guiding principle has been based on __________.
A)the Consumer Bill of Rights
B)the Golden Rule
C)caveat emptor
D)the American Marketing Association Statement of Ethics
E)maximizing profits so long as the firm "stays within the rules"

Question

Quizplus · Accepted Answer

Mary Kay, Inc.'s guiding principle since 1963 has been based on the Golden Rule, which states "Do unto others as you would have them do unto you." This principle emphasizes treating others with respect, honesty, and integrity, which is also reflected in the company's Code of Ethics.