Kim Nagele,the senior sourcing manager at JCPenney,purchases tons of publication paper annually at a cost of hundreds of millions of dollars.As described and inferred in the textbook,Mr.Nagele performs all of the following roles in the JCPenney buying center EXCEPT:

Question

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Kim Nagele, as a senior sourcing manager, is likely involved in roles such as gatekeeper, influencer, buyer, and decider, but not as a user, since he is responsible for purchasing and not directly using the publication paper.

Kim Nagele,the Senior Sourcing Manager at JCPenney,purchases Tons of Publication