The marketing of goods and services to companies,governments,or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others,is referred to as __________.

Question

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Business marketing, also known as organizational marketing, involves marketing products and services to organizations or businesses for use in the production of goods and services. This form of marketing is different from marketing to individual consumers as the focus is on building relationships with other businesses to improve sales and revenue.

The Marketing of Goods and Services to Companies,governments,or Not-For-Profit Organizations