In the organizational buying process, important product or service characteristics include
A)delivery time, technical assistance, and post-sale service.
B)low price, buyer incentives, and extended contracts.
C)buyer incentives, technical assistance, and exclusive contracts.
D)quantity discounts, delivery time, and exclusive contracts.
E)low price, buyer incentives, and post-sale service.

Question

Quizplus · Accepted Answer

Delivery time, technical assistance, and post-sale service are all important characteristics in the organizational buying process because they impact the efficiency and effectiveness of the buying organization. Delivery time affects the organization's ability to meet its own deadlines and fulfill customer orders. Technical assistance may be necessary to ensure that the product or service is integrated properly into the organization's existing systems. Finally, post-sale service is critical for addressing any issues that arise after purchase and ensuring the continued functioning of the product or service.

In the Organizational Buying Process, Important Product or Service Characteristics