Which of the following statements about marketing mix characteristics in organizational buying behavior is MOST ACCURATE?
A)Few large transactions are made over the Internet.
B)The actual buyer retains all of the influence in the buying decision.
C)Advertising is very simplistic in nature.
D)Direct selling to organizational buyers is the rule.
E)Only finished goods are sold in this way.

Question

Quizplus · Accepted Answer

In organizational buying behavior, direct selling is the rule. This means that companies often rely on their salesforce to directly engage with prospective customers and build relationships with them. This is because the sales process can be quite complex and may require a lot of face-to-face interactions to fully understand the customer's needs and preferences. Additionally, companies may also use other marketing mix elements like pricing, promotion, and product design to differentiate themselves from competitors and win business. However, these strategies are typically tailored to the needs of the specific customer and may not be as straightforward as in consumer markets.

Which of the Following Statements About Marketing Mix Characteristics in Organizational