As the salesperson for West Plains Band Saw talked to a group from Conner Industries,he overheard one of the men on the production line saying,"This band saw has a 36-inch wheel that could really save us time,and with its adjustable height,it can be operated by someone tall like me and by some of our shorter workers.I bet this will speed up my production time by 30 percent.Why don't we order this band saw?" The person the salesperson heard giving input has which buying center role?

Question

Quizplus · Accepted Answer

The person giving input about how the band saw could improve production time is a user, as they will be the ones actually using the product in their work. They are not a purchasing agent, decider, or buyer, as those roles involve making decisions or carrying out transactions related to purchasing the product. They could potentially be an influencer or a motivator, but based on the given information, it's most clear that they are a user.

As the Salesperson for West Plains Band Saw Talked to a Group