At the weekly meeting for Choice Hotels, the marketing manager said, "We need an inexpensive creative way to increase awareness of our hotels among people who travel by automobile. To do that, I want to find some new media that the other hotel chains are not using." The purchase of this new media for the hotel chains' advertising would be an example of a

Question

Quizplus · Accepted Answer

A "new buy" refers to a situation where a company purchases a product or service for the first time, which is the case here as they are looking for new media that they haven't used before.

At the Weekly Meeting for Choice Hotels, the Marketing Manager