A buy class situation affects buying center tendencies in different ways.If there are two or three people involved,the time required for a decision is moderate,and the problem definition has only minor modifications,the buy class situation is MOST LIKELY a
A)new buy.
B)straight rebuy.
C)conditional rebuy.
D)modified rebuy.
E)standard reorder.

Question

Quizplus · Accepted Answer

A modified rebuy situation occurs when the buyer has purchased a similar product in the past but some modifications are needed. In this scenario, there are two or three people involved, which suggests the decision-making process has a moderate degree of complexity. Additionally, the problem definition only has minor modifications, which indicates that the company is familiar with the product but needs some changes. Therefore, a modified rebuy situation is the most likely buy class situation.

A Buy Class Situation Affects Buying Center Tendencies in Different