General Electric manufactures electric motors for its clothes dryers.The firm uses a formal vendor rating system to evaluate suppliers and notify those whose parts did not meet its quality standards.If a supplier fails to correct the problem,GE will drop the firm as a future supplier.Which stage in the organizational buying decision process would GE make this evaluation?

Question

Quizplus · Accepted Answer

GE would make this evaluation in the postpurchase behavior stage because they are evaluating their suppliers after they have already made a purchase and received the parts from the supplier. They are assessing the supplier's performance and deciding if they want to continue doing business with them in the future.

General Electric Manufactures Electric Motors for Its Clothes Dryers