Figure 5-1

-There are five stages in the consumer purchase decision process.The second stage is
A)information search.
B)purchase decision.
C)alternative evaluation.
D)opportunity identification.
E)problem recognition.

Question

Figure 5-1
 
-There are five stages in the consumer purchase decision process.The second stage is
A)information search. 
B)purchase decision. 
C)alternative evaluation. 
D)opportunity identification. 
E)problem recognition.

Quizplus · Accepted Answer

After recognizing a problem,a consumer begins to search for information,which may include an internal search and/or an external search.

Figure 5-1 -There Are Five Stages in the Consumer Purchase Decision Process.The