There are five stages in the consumer purchase decision process. The fourth stage is
A)information search.
B)purchase decision.
C)alternative evaluation.
D)option testing.
E)problem recognition.

Question

Quizplus · Accepted Answer

The fourth stage in the consumer purchase decision process is the purchase decision. This is when the consumer has evaluated alternatives and is ready to make a decision to purchase. The other stages are problem recognition (identifying a need), information search (gathering information about possible solutions), alternative evaluation (evaluating the options), and post-purchase evaluation (reflecting on the decision made).

There Are Five Stages in the Consumer Purchase Decision Process