Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called
A)problem recognition.
B)alternative evaluation.
C)cognitive dissonance.
D)routine response behavior.
E)postpurchase behavior.

Question

Quizplus · Accepted Answer

Problem recognition is the stage in the consumer decision-making process where a consumer perceives a difference between their ideal and actual situations that is significant enough to trigger a decision. This stage is critical as consumers will not make a purchasing decision without acknowledging that they have a problem or need to fulfill.

Perceiving a Difference Between a Person's Ideal and Actual Situations