When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?
A)purchase decision
B)alternative evaluation
C)information search
D)problem recognition
E)postpurchase behavior

Question

Quizplus · Accepted Answer

The student is recognizing a problem, specifically her difficulty in getting to class on time without a car. This corresponds to the problem recognition stage of the consumer purchase decision process.

When the Marketing Student Said, "It's Really Hard for Me