In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new 42" 3D LED HDTV?"
A)problem recognition
B)alternative evaluation
C)purchase decision
D)evaluation
E)information search

Question

Quizplus · Accepted Answer

Information search is the stage in the consumer purchase decision process where a consumer would ask, "How much can I afford to spend on a new 42" 3D LED HDTV?"

In Which Stage in the Consumer Purchase Decision Process Would