An example of a marketer-dominated source of information consulted during an external search would include
A)personal experience.
B)salespeople.
C)consumer programs on talk radio stations.
D)friends and relatives.
E)Consumer Reports magazine.

Question

Quizplus · Accepted Answer

Salespeople are employed by companies and are therefore considered marketer-dominated sources of information. They are trained to promote the company's products and services and may have biased opinions.

An Example of a Marketer-Dominated Source of Information Consulted During