The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as
A) temporal states.
B) antecedent states.
C) information sources.
D) evaluative criteria.
E) the consideration set.

Question

Quizplus · Accepted Answer

Evaluative criteria are the objective and subjective attributes that consumers use to compare different products and brands.

The Objective and Subjective Attributes of a Brand That Consumers