When purchasing a tablet device, factors a consumer considers prior to purchase are called __________, which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.
A)points of difference
B)informational alternatives
C)buying-decision choices
D)evaluative criteria
E)consumer attributes

Question

Quizplus · Accepted Answer

Evaluative criteria are the factors a consumer considers prior to purchase, which can be objective or subjective, and are used to compare different products and brands.

When Purchasing a Tablet Device, Factors a Consumer Considers Prior